During my time at Intact, I led the launch of transactional emails for the purchase and renewal processes across multiple banners (Intact, belairdirect, National Bank insurance, Scotia, and Servus). These personalized emails included product details, monthly pricing, coverages, taxes, phone formatting, expiry dates, and regional business hours, significantly enhancing the customer experience.
Over 100 versions were approved, generated via Adobe Campaign using JavaScript logic, SOAP calls, and XML test data, in collaboration with a large team of developers at within the internal intact Lab department, driving significant impact on the online quote sales.
Intact
Intact LAB
Jean-François Galarneau
Adobe Campaign Message Center, Javascript, prototyping, data structure, dynamic and reformated fields with object-oriented arrays, Design system collaboration in Figma